Cara David

Cara David

Managing Director, YouGov


As managing partner at YouGov, Cara oversees the management and business development for YouGov’s wealth practice, which includes the Affluent Perspective Global Study and custom research for leading brands serving the global affluent market.  For ten years, Cara directed the Survey of Affluence & Wealth, which she co-founded with the noted market researcher and professor, Dr. Jim Taylor.

Over the course of Cara’s thirty-plus year career, she has developed an expertise in understanding the wants and needs of the affluent consumer.  Prior to joining YouGov, Cara served as senior vice president, corporate marketing & integrated media at American Express Publishing (AEP) in New York City.  Here, she oversaw corporate integrated marketing and media sales, research and insights and the American Express partnership team supporting more than $100 million in annual advertising revenues.  Cara was instrumental in conceiving, building and driving the AEP corporate cross-brand marketing and sales initiatives, as well as enhancing relationships and identifying goal alignment within key business units at American Express and Time Inc.

Cara was also director of advertising sales at Saveur (Meigher Communications) and held several roles at Reed Elsevier/Cahners Publishing Company including publisher at Modern Bride and Interior Design.

Cara has a bachelor of arts, communication from Marymount Manhattan College in New York City and completed a mini-MBA Program, digital marketing from Rutgers University, New Jersey. Her awards include: the President’s Award at Time Inc.; an Excellence Award at American Express Publishing; and Leading Female Executives Helping to Shape the Industry award from Publishing Executive Magazine.