Alberto Serrentino

Alberto Serrentino

Founder, Varese Retail


Founder of Varese Retail, he has over 30 years of experience in the retail and consumption industries. As a consultant he lead over 130 projects, advising several leading Brazilian and international retail organizations. Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.

As an international speaker, he has made over 400 presentations, including 9 editions of the National Retail Federation’s Annual Convention. He served as an invited professor at the Fundação Getúlio Vargas’business school and is a board member of the Brazilian Retail Consumption Society (SBVC) and other companies.