General Manager, 837 & VP of Experiential Marketing, Samsung Electronics America
Zach Overton, General Manager of 837 and Vice President of Experiential Marketing at Samsung, is a strategic mastermind, known for developing creative marketing initiatives and innovative partnerships. As General Manager, he has successfully launched Samsung 837, the world’s first consumer technology playground and cultural hub, and sustains it through robust programming and innovative partnerships. He leads the development, design and user experience of this carefully curated space to ensure that it embodies a connected way of life to underscore the positive impact that Samsung’s ecosystem of products can have on everyday life. As the Vice President of Experiential Marketing, Zach drives the strategy behind Samsung’s dynamic and often never-been-done-before, culturally relevant activations across the country.
Prior to joining Samsung, Zach served as the chief operating offer of (RED) where he developed innovative partnerships including a collaboration with his former employer Gilt Groupe, as well as campaigns including EAT (RED) SAVE LIVES. He served as general manager of the innovative luxury ecommerce company as they launched their local experiences and services division, Gilt City, and conceived and built their entertainment division through strategic partnerships with industry leaders including Ticketmaster, Lady Gaga, Cirque du Soleil, and many more.