William R. Adler

William R. Adler

CEO, True Fit

Demos & Announcements Presenter  

Bill comes from multiple generations of apparel leaders, and brings 20+ years of leadership experience building global brands and scaling successful businesses spanning retail, apparel, software and service to True Fit, where he has been CEO since 2010. Under Adler’s leadership, True Fit has: raised over $40M in venture capital; built a world class team of data and retail leaders; connected the world’s largest footwear and apparel data discovery platform (Genome™) through partnerships with thousands of top brands, the world’s leading retailers, and tens of millions of consumers; and scaled a SaaS platform helping retailers unlock growth in the nearly $2 trillion footwear and apparel market.  

Prior to True Fit, Adler spent nearly a decade with Timberland in a variety of management roles, most recently as founder and head of Business Direct, an internal start-up he launched, grew and integrated into Timberland. Adler holds a Master of Business Administration from the University of Michigan, and a BA from University of Wisconsin-Madison. Bill is originally from Cleveland, and lives in Brookline, MA with his wife Sheryl and two daughters.