VP, Omnichannel Digital, Under Armour
Sid is a business leader with 15 years of successful track record leading large organizations through a digital first sensibility. Currently, at Under Armour his team is focused on driving channel innovation, both in retail and e-commerce. Previously at Razorfish, he led several engagements involving omni-channel strategy, new models of merchandising, commerce optimization, and store activation. Sid has led business transformation projects for clients such as Target, JC Penney, Samsung, HSN, Express, US Foods and AT&T.