VP of Industry Strategy & Insights, Commerce Cloud, Salesforce
Rob Garf is VP of Industry Strategy and Insights and the Chair of the Client Advisory Board at Salesforce Commerce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. He currently guides product strategy, develops industry research, and advises senior executives globally on unified commerce strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.