CEO & Founder, Albert
Or Shani is CEO and founder of Adgorithms, creators of Albert, the world’s first and only self-driven marketing and advertising platform. Albert is used by top brands, including Harley-Davidson, EVISU, Made.com, and othres.
Or and Adgorithms’ team of 80 data scientists, engineers, and mathematicians spent the last 6+ years “reverse engineering the logic and intuition” of brands and retailers to intimately understand marketers’ thought processes at every step of a multi-channel digital campaign. The result is a fully automated, digital marketing solution that doesn’t just replicate what human marketers do, but increases prospects, conversions and trasactions (online or in-store) at a scale not previously possible by even the largest marketing teams.
Or took Adgorithms public in 2015, raising $42 million on the London Stock Exchange (after having previously declined offers from VCs, Private Equity and other investors). In 2016, Adgorithms ranked #98 on Deloitte’s Technology Fast 500—a list of the country’s fastest-growing companies—with an annual growth rate of 992%. Adogrithms attributes its growth to overwhelming demand for Albert and “his” ability to alleviate legacy marketing complexities for top brands.
Harley-Davidson, for example, announced in 2016 that it credits 40% of its New York City sales to Albert, which subsequently spurred further adoption by a number of its U.S. and global franchises. And iconic global jeans designer EVISU recently revealed that Albert increased its digital sales ROI by 500% through its year-long, fully automated digital efforts in the U.S., UK, Canada Australia and Singapore.
Or Shani is Chairman and Founder of the AI Marketing Association. He’s also a member of the Forbes Technology Council and the Young Presidents Organization (YPO). He regularly contributes to publications, including Forbes, Wired, AdExchanger, CMO.com, Marketing Land, and others.