Prama Bhatt

Prama Bhatt

VP, Digital & eCommerce, Ulta Beauty

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As Vice President, Digital & eCommerce at Ulta Beauty, Prama Bhatt is responsible for overseeing the areas of online merchandising, digital marketing, site experience, mobile apps and eCommerce operations. She has led various retail eCommerce teams for more than 12 years, delivering eCommerce growth and driving omnichannel capabilities.

Prior to joining Ulta Beauty in 2014, Prama held eCommerce leadership roles at Kenneth Cole Productions and Toys R Us where she was responsible for RUs.com brands including Toys R Us, Babies R Us, eToys, ePregnancy, babyuniverse and FAO Schwarz. In addition to her retail industry experience, Prama was a management consultant with Booz Allen and had a tenure at Ford Motor Company where she held various roles in product design and development, manufacturing and product strategy.