VP, Customer Innovation Technology, Dick's Sporting Goods
Rafeh Masood is the Vice President, Customer Innovation Technology at Dick’s Sporting Goods. He joined Dick’s in June 2013 and is responsible for digital platforms, enterprise architecture and driving innovation across channels through technology to elevate customer experience across five retail brands. Prior to Dick’s, Rafeh served as Vice President of Integrated Retail Solutions at Sears Holdings where he was responsible for Retail Technology, Learning & Performance Management and Internal Communications functions to address the needs of 2000 Sears and Kmart stores with over 200,000 associates. Before Sears, Rafeh served as the Chief Procurement Officer and the head of Facilities Management for BAWAG PSK, largest retail bank in Austria. He also worked for GNX (now Agentrics) where he was responsible for customer relationship management and deployment & management of e-Sourcing programs to top North American retailers. Some of his customers at GNX included: Sears, Kroger, Spencers Gifts, Costco, Canadian Tire, Shoppers Drug Mart, Sobeys and Pathmark. In 2015, he was a recipient of Retail Innovator Awards by Retail TouchPoints. In 2012, RIS magazine highlighted him as a 2012 pacesetter in Retail technology for his track record of success and calling attention to his accomplishments.