Greg Petro

Greg Petro

CEO, First Insight


Years ago, retailers engaged with shoppers one-on-one to understand their needs and preferences. As the industry grew, personal dialogues were replaced with automated systems. Today, many retailers and brands have lost touch with who their customers are and what they truly want.

In 2007, Greg founded First Insight to deliver what is now the world’s leading platform empowering retailers and brands to introduce the right products at the right price. Greg is a regular contributor to Forbes.com, is a member of the Board of Advisors of the Fashion Institute of Technology, and speaks at the graduate business schools of Columbia University and the University of Pittsburgh on how retailers can use technology to identify and deliver what their customers really want.

Greg has received numerous industry awards including EY Entrepreneur of the Year finalist in 2015. He also made the NRF Foundation’s The List as one of 5 Disruptors in 2016. Greg holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.