Tirath Kamdar

Tirath Kamdar

Co-Founder & CEO, TrueFacet


Tirath Kamdar is the Co-founder and CEO of TrueFacet, an online marketplace for pre-loved designer jewelry and watches. 

Tirath began his career in his family’s jewelry business where he oversaw business development. Because of his jewelry background, Tirath became the “de facto guy” for friends seeking his expertise and help. Too frequently Tirath had the unpleasant task of breaking the news to buddies that the jewelry they had purchased from different shops was either counterfeit or not well priced.

After a few career moves and over the next five years at places like Groupon and Fab, Tirath shaped the idea of TrueFacet, the online solution to creating transparency in the opaque jewelry and watch market. Compelled to protect everyone from the same disappointment his friends felt years before, Tirath aimed to create a marketplace where shoppers and sellers can rest assured they are receiving an authentic piece, the best value, and allowing people everywhere to shop and sell the best selection of branded jewelry or watches. 

TrueFacet launched in early 2014 and has grown to be the #1 online platform for pre-owned watches and designer jewelry with millions of monthly visitors and annual sales increasing fourfold from 2015 to 2016.

Before founding TrueFacet, Tirath spent five years in the eCommerce space, first at the deal site Groupon and then leading the marketing team at Fab. Tirath holds an MBA from the Kellogg School of Management at Northwestern University and is currently based in New York.