David Bell

David Bell

Author, Professor, The Wharton School, University of Pennsylvania


David is author of Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One and Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania. He is an awarding-winning teacher and researcher and developed Wharton’s first course on digital marketing and e-commerce and teaches Marketing Management online on www.coursera.org.

David is an active angel investor in several digital-first brands including Aloha, Bonobos, Cotopaxi, Harrys, and Warby Parker, among others. He is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business.