The NPD Group
The NPD Group provides market information and business solutions that drive better decision-making and better results. Checkout Tracking℠, a service of The NPD Group, provides the most thorough information on consumer buying behavior ever collected, offering total transparency into a variety of industries down to the transaction level. In order to collect this level of data, The NPD Group mines millions of receipts from millions of actual consumers, yielding transaction-level detail across all retailers and restaurants, across all channels and all time, at the individual buyer level. Checkout Tracking offers access to shoppers’ total discretionary spend, not just individual categories, and the data is framed in scenarios that provide unimaginable insight into customers’ habits, buying sequences, and baskets. And the result is unparalleled business intelligence to inform your strategies.